Navigating Change
Modernizing the User Experience for Virtual Events
GlobalMeet Events
Background
GlobalMeet® Webcast, formerly Talkpoint, is the global standard for live webcasting and video streaming for enterprise and Fortune™ 500 companies. The cloud-based SaaS webcast solution provides businesses with an easy-to-use, secure and scalable environment to produce high-profile, engaging webcasts for thousands of attendees worldwide.
Over 32 million event viewers
Over 38 million hours of content delivered
Broadcast to 127 countries
The Business Challenge
PGi shifted its business focus to virtual events in early 2020. This meant that the organization had to learn a lot about the competitive space and the needs of users. The platform also needed to be more self-service and expand on its capabilities for remote virtual events.
Design team’s challenge
The design team had to come up to speed on the intricacies of the product and find ways to make complex feature flows more understandable to new users. Improvements to the experience needed to be incremental but still impactful while not compromising the stability of the product. We also needed to introduce a new design system and create a more modern look to the presentation layer of the product.
My Responsibilities:
Design team management
Design direction
Product strategy
Critiques & reviews
Resource recruiting and hiring
Product & engineering leadership partner
Reporting to executive leadership team
GlobalMeet Events Rebrand & Vision
Rebranded as GlobalMeet, the next phase of PGi’s virtual events platform in 2021 is updating the user interface and user experience. Leveraging a new design systems and improvements driven off of user feedback and customer research.
WORK IN PROGRESS
Image Credit: Melanie Greyerbiehl, Product Designer - PGi
TalkPoint rebrand to iMeetLive
In 2016 PGi acquired TalkPoint. Product Design supported the rebrand effort by providing the new team with iMeet visual assets and style guides. This video example highlights the rebranded webcast capabilities and lets potential customers see the product in action.
iMeetLive
Background
iMeetLive is a webcasting solution built with every user in mind making it easier than ever to engage your audience with interactive, impactful events. From webinars to large-scale, global events, iMeetLive enables you to deliver the business results you need.
Minimum viable product & vision
PGi saw an opportunity to move in to the large virtual event space. Building upon their iMeet platform a MVP product that supported up to 1500 participants was developed as PGI’s offering in the events space. iMeetLive could be custom branded and incorporated live video, screen and file sharing.
The Design Team:
Therese Mushock
Kirsten Nantz
Bill Victor
My Responsibilities:
Design team management
Design direction
Resource recruiting and hiring
Product & engineering leadership partner
Reporting to executive leadership team
iMeetLive Marketing Campaign
The Product Design department partnered with PGi Marketing and Sales on many lead generation and marketing campaigns. We supported our partners and colleagues by providing application screens, UX writing, product guidance and consultation. This video example highlights iMeetLive’s capabilities and lets potential customers see the product in action.