Designing for Impact
Improving Efficiency and Engagement through UX
Background
PGi identified a market need for business who were struggling with finding effective communication and collaboration tools. Some of the problems the identified were:
Unable to effectively reach a wider target audience with compelling content
Geographically-dispersed workforce and/or target market
Increased focus employee productivity
Inability to gauge message effectiveness and ensure it is understood
Reduced operating and travel budgets
Poor adoption rate of existing collaboration tools
The Challenge
Create a solution for common sales pain points:
How can I close more deals quickly?
Which prospects have the most potential to close?
How can I spend more time selling and less time entering data into my CRM platform?
How can managers get better visibility into the sales process?
How do we measure the effectiveness of our marketing materials and our sales associates?
The Result
We created an easy-to-use tool for recording, delivering and measuring engagement of video-narrated presentations and personalized video messages. iMeet Sales Accelerator helps drive audience engagement with unique video narration using your webcam. You can customize your presentation and upload or link to supporting content to add context and clarity to your message and prevent miscommunication. You can schedule a follow-up meeting in your personal iMeet room to further engage with your audience.
Record your sales presentation. Create your pitch using existing marketing materials, your webcam, or video.
Share with one prospect or with many. Share your pitch anywhere online, via email, or through social media.
Track your prospects and gain insights. Collect leads and analytics so you know where to focus your attention.
Synchronize with SalesForce. Capture and view guests’ contact details during your sales meetings.
My Responsibilities:
Design team management
Design direction
Product strategy
Resource recruiting and hiring
Product & engineering leadership partner
Reporting to executive leadership team
Image Credits: Kirsten Nantz, Rishi Kaneria - PGi
All content created in collaboration with PGi Product Design
Sales Accelerator Marketing Campaign
The Product Design department partnered with PGi Marketing and Sales on many lead generation and marketing campaigns. We supported our partners and colleagues by providing application screens, UX writing, product guidance and consultation. This video example highlights Sales Accelerator’s capabilities and lets potential customers see the product in action.